Aris Pujud Kurniawan, Co-founder and CTO of TransTRACK, Strengthens TransTRACK’s AI Innovations to Improve Transportation Safety in Indonesia

JAKARTA (July 13, 2026) – Advances in artificial intelligence (AI) technology are opening up even greater opportunities to improve transportation safety. In an interview with e27, Co-founder & Chief Technology Officer (CTO) TransTRACK, Aris Pujud Kurniawan, continues to advocate for the use of AI focused on solving real-world challenges in Indonesia’s transportation industry.

For Pujud, technology isn’t just about following trends, it must be able to address the operational challenges customers face every day. This philosophy forms the foundation for the development of various AI solutions at TransTRACK, ranging from driving safety to fleet operational efficiency.

“Every innovation we develop always starts with a real-world problem. We conduct research on customer needs, validate the available data, and then develop technology that can truly make a difference in their operations,” said Aris Pujud Kurniawan in his interview with e27. 

This commitment was also demonstrated at the Road Transport Safety Management System Strengthening Socialization Program held in Medan on June 4. At the forum, which brought together regulators, transportation operators, insurance companies, and technology providers, TransTRACK introduced its AI-based Safety Intelligence solution to support the implementation of the Public Transportation Company Safety Management System (SMK PAU).

Through the integration of the AI Driver Monitoring System (DMS) and the Advanced Driver Assistance System (ADAS), this solution can detect driver fatigue and risky driving behavior, and send real-time notifications to the control center. This technology helps transportation operators reduce the risk of accidents while improving compliance with safety standards.

According to Pujud, even though AI is advancing very rapidly, TransTRACK has chosen to take a responsible approach. Currently, the company is still implementing AI as an intelligent assistant that accelerates human decision-making, rather than replacing it entirely.

“The transportation industry carries a high level of risk, so safety, regulations, and data quality must be priorities. That is why we are developing AI in phases to ensure that its implementation is truly safe, accurate, and reliable,” he explained.

Pujud also noted that the biggest challenge in developing AI in the transportation sector is not just the algorithms, but also the quality and availability of data. A great deal of operational data remains scattered across various systems (data silos), compounded by the highly diverse state of infrastructure and vehicle fleets in Indonesia.

To address these challenges, TransTRACK leverages a network of thousands of Internet of Things (IoT) devices already deployed across various regions of Indonesia as the foundation for real-time data collection. This approach enables AI solutions to continue operating optimally, even in operational environments with limited infrastructure.

Under Pujud’s leadership, TransTRACK has also continued to strengthen its research collaborations with approximately ten public and private universities in Indonesia, as well as educational institutions in South Korea. One result of these collaborations is the development of driver fatigue detection technology, which has successfully increased accuracy from about 80 percent to 90 percent through multiple layers of AI analysis.

In addition to driving safety technology, the TransTRACK research team is currently developing various other innovations, including maritime technology to support fuel efficiency analysis.

Backed by more than 200 developers, Pujud fosters a culture of innovation that prioritizes responsibility. The engineering team is encouraged to leverage the latest AI technologies to boost productivity—including in the software development process—but all implementations are subject to evaluation in terms of security, regulatory compliance, and tangible benefits for customers.

As part of its efforts to develop national digital talent, TransTRACK also offers the TransTRACK Academy, a learning program open to college students, recent graduates, professionals, and companies seeking to enhance their human resources’ competencies in the fields of transportation technology, logistics, and supply chain management. The top graduates even have the opportunity to join the TransTRACK team.

Wrapping up his interview with e27, Pujud stated that TransTRACK aims to continue gradually developing its AI capabilities from semi-autonomous systems toward agentic AI technology, in line with improvements in data quality, infrastructure readiness, and industry needs.

“Our vision is not merely to build increasingly intelligent AI, but to deliver technology capable of creating safer, more efficient, and more sustainable transportation for the entire ecosystem,” concluded Aris Pujud Kurniawan.